What makes a social preview look broken
A shared link can lose trust quickly when the card has no image, the wrong title, stale copy, or a confusing destination.
Why it happens
- Missing or unreachable preview image metadata.
- Titles and descriptions changed by CMS or template updates.
- Redirects, canonicals, or crawler access rules changing after launch.
What to do next
- Run a free scan to see current preview and metadata issues.
- Fix source metadata and crawler accessibility before campaign traffic scales.
- Connect Slack to set up monitoring for pages that keep changing.
