Research and analysis on social preview reliability, Open Graph metadata, and ecommerce template-level regressions.
This research series focuses on Open Graph metadata, social previews, and structural reliability across ecommerce sites.
Featured research
When you share a link on LinkedIn, Twitter, or Slack, a preview card appears — but only if the image behind it meets strict size and format requirements. Here's why large images are often the culprit when previews fail.
Metadata regressions are silent killers for ecommerce SEO. Learn how high-performing teams build monitoring workflows, automated checks, and clear ownership to catch issues before they cost rankings and revenue.
You've set the og:image tag. The URL looks right. But when someone shares your page on Slack, LinkedIn, or X — nothing shows up. Here are the most common reasons why, and how to fix each one.
When a product link is shared on Slack, LinkedIn, or X, a missing og:image means no preview image — just a blank card that gets ignored. One in five ecommerce product pages has this problem right now.
A new benchmark across 647 retail ecommerce domains shows that 27.7% exhibit structural preview risk and 18.05% of product pages lack an og:image tag.
You shipped the campaign. The tags are perfect. The traffic is ready. Then your product page gets shared — and the preview shows your homepage. The problem isn’t marketing. It’s rendering.
Metadata regressions don’t crash your site — they quietly reduce visibility, break social previews, and impact search performance after deploys. Here are five of the most common issues we see in production, and how to prevent them.
Websites rarely fail loudly — but metadata, Open Graph tags, and canonicals break more often than teams realize. ShareScan helps you catch these silent regressions after deploy, with continuous scans and real-time Slack alerts.