What goes wrong in link previews
Previews can show the wrong image, stale copy, no card at all, or a different landing page than expected.
Why it happens
- Missing or low-quality
og:imageandtwitter:imagetags. - Titles and descriptions that are too long and truncate in feeds.
- Redirect chains or canonical conflicts that point crawlers to another URL.
- Bot blocking rules that stop preview scrapers from loading metadata.
- A private page, missing URL scheme, or recently cached platform preview can hide fresh changes.
What to do next
- Set one canonical URL and align
og:urlwith that destination. - Use a 1200x630 share image and confirm it is fetchable without auth.
- Keep titles concise and put key context in the first 55-70 characters.
- Run the check against the final public URL before posting in Slack, LinkedIn, X, or campaign tools.
